By rushing cash, diesel, and machinery to flood-hit villages, Sukhbir Singh Badal positioned SAD as the only party visibly helping on the ground, while attacking AAP-Congress for inaction.
However, the real test will be whether Sukhbir Badal’s flood-time tours actually translate into revived political credibility.
Is this outreach about healing Punjab’s wounds or about stitching back the torn image of a leader who lost ground after 2017 and 2022?
A) Genuine connect: rebuilding trust with people at their lowest.
B) Political theatre: repackaging relief as a comeback strategy.
C) Damage control: an emergency PR exercise to revive a fading brand.