Did you know that Shillong, often dubbed ‘India’s Rock Capital’, drew over 30,000 people for a recent Ed Sheeran concert — thanks to a ₹4,000 crores Government push to boost music tourism?
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India’s beauty market is booming, and Gen Z is at the centre of it. From skincare and fragrance to makeup and haircare, young consumers are spending more than ever, often influenced by creators, reviews and viral trends. The bigger question is: are we investing in self-care or buying into endless beauty standards ?
भारत का ब्यूटी बाज़ार तेज़ी से बढ़ रहा है और जेन ज़ी इसके केंद्र में है। स्किनकेयर और फ्रेगरेंस से लेकर मेकअप और हेयरकेयर तक, युवा उपभोक्ता पहले से कहीं ज़्यादा खर्च कर रहे हैं, अक्सर क्रिएटर्स, रिव्यू और वायरल ट्रेंड्स से प्रभावित होकर। बड़ा सवाल यह है: क्या हम सेल्फ-केयर पर खर्च कर रहे हैं या लगातार बदलते ब्यूटी स्टैंडर्ड्स को खरीद रहे हैं ?
The Gen Z-led protests earlier this year sparked a wider debate over the relationship between young citizens and the state. Allegations of excessive force against protesters, including the use of pellet guns, tear gas and batons, raised questions that continue beyond the protests themselves: When young people challenge institutions, how should a democracy respond ?