In the last five years, the largest loss in history was recorded in the stock market in October 2024 to the tune of 37 lakh crore as per media reports. Before this, in March 2020, small investors lost around 33 lakh crore during the Corona period.
For many young Indians, student elections are their first experience of voting, campaigning and choosing political leaders. At Panjab University, student elections have once again brought questions of ideology, alliances, leadership and political influence into the spotlight, with the results also being discussed in the context of Punjab’s wider political future. Are university elections simply about campus issues or are they shaping the political generation of tomorrow ?
कई युवा भारतीयों के लिए छात्र चुनाव वोट देने, प्रचार करने और राजनीतिक नेताओं को चुनने का पहला अनुभव होते हैं। पंजाब यूनिवर्सिटी में छात्र चुनावों ने एक बार फिर विचारधारा, गठजोड़, नेतृत्व और राजनीतिक प्रभाव को लेकर सवाल खड़े किए हैं। इनके नतीजों पर पंजाब के व्यापक राजनीतिक भविष्य के संदर्भ में भी चर्चा हो रही है। तो, क्या यूनिवर्सिटी चुनाव सिर्फ़ कैंपस के मुद्दों तक सीमित हैं या वे कल की राजनीतिक पीढ़ी को भी आकार दे रहे हैं ?
Gen Z is becoming a powerful consumer force but the usual marketing formulas don’t seem to work on a generation that refuses to fit neatly into a box. They want brands to feel authentic, relevant and participatory, while creators, social content and instant digital shopping are blurring the line between discovering a product and buying it. So, has Gen Z made traditional marketing almost impossible ?
