In the last five years, the largest loss in history was recorded in the stock market in October 2024 to the tune of 37 lakh crore as per media reports. Before this, in March 2020, small investors lost around 33 lakh crore during the Corona period.
Gen Z is becoming a powerful consumer force but the usual marketing formulas don’t seem to work on a generation that refuses to fit neatly into a box. They want brands to feel authentic, relevant and participatory, while creators, social content and instant digital shopping are blurring the line between discovering a product and buying it. So, has Gen Z made traditional marketing almost impossible ?
जेन ज़ी एक ताकतवर उपभोक्ता वर्ग बनती जा रही है लेकिन मार्केटिंग के पुराने फॉर्मूले उस पीढ़ी पर काम नहीं कर रहे, जो किसी एक खांचे में फिट होने को तैयार नहीं है। जेन ज़ी चाहती है कि ब्रांड्स ऑथेंटिक, प्रासंगिक और भागीदारी वाले हों, जबकि क्रिएटर्स, सोशल कंटेंट और तुरंत डिजिटल शॉपिंग किसी प्रोडक्ट को देखने और उसे खरीदने के बीच की दूरी कम कर रहे हैं। तो क्या जेन ज़ी ने पारंपरिक मार्केटिंग को लगभग नामुमकिन बना दिया है ?
India’s Gen Z spends much of its life connected, yet new research suggests many young professionals hesitate to build the very relationships that could help their careers. With 83% hesitant to network, often fearing judgment, awkwardness or appearing inauthentic, is Gen Z’s biggest professional weakness not a lack of skills, but a lack of real-world connections ? And in a job market where relationships can open doors, is simply being digitally connected no longer enough ?
