With OBCs estimated to make up nearly one-third of Punjab's electorate and Scheduled Castes accounting for another third, the BJP has launched an aggressive outreach campaign aimed at reshaping the state's political arithmetic before 2027. The party's strategy appears to be built around creating a new social coalition among communities that have traditionally not voted for it in large numbers. But the move raises an important question after decades on the margins of Punjab politics, has the BJP finally identified a viable path to expansion, or is it overestimating the willingness of voters to abandon long-standing political loyalties ? As the party imports its OBC mobilisation model from other states and invests heavily in social outreach, can demographic calculations succeed where electoral results have repeatedly fallen short ?

Review - DEKHO