The Government’s Employment Linked Incentive Scheme promises jobs for 4.1 crore youth. But with unfilled Government Vacancies and stalled labour code reforms,
Voting
A.) Are these promises simply a PR Exercise or
B.) Are they genuinely paving the way for meaningful employment?
Young Indians are becoming more conscious about health, money and drinking habits, with many choosing fewer drinking occasions. Yet India’s premium alcohol market is growing, with younger consumers showing interest in premium, flavoured and experience-driven products. So is Gen Z actually rejecting alcohol or simply changing the rules of the game ?
युवा भारतीय स्वास्थ्य, खर्च और शराब पीने की आदतों को लेकर अधिक जागरूक हो रहे हैं और कई लोग कम मौकों पर शराब पीना पसंद कर रहे हैं। इसके बावजूद भारत में प्रीमियम शराब का बाजार बढ़ रहा है और युवा उपभोक्ता प्रीमियम, अलग स्वाद और नए अनुभव वाले उत्पादों में रुचि दिखा रहे हैं। तो क्या जेन ज़ी वास्तव में शराब को नकार रही है या बस खेल के नियम बदल रही है ?
Gen Z is entering adulthood at a time when India is changing rapidly. They are questioning old ideas, demanding more freedom and participation, and looking at success differently from previous generations. But beyond the frustration and the pushback, what kind of India does Gen Z actually want to build ?
