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The Shiromani Akali Dal’s ‘Vibe Punjab Di’ campaign aims to connect with Gen Z through a more relaxed image of Sukhbir Singh Badal. But Punjab’s youth face 22.3% unemployment, along with concerns over drugs, gang activity and migration. The party must also rebuild its support base while facing pressure from rival Panthic groups. Is ‘Vibe Punjab Di’ a real plan to win back Punjab’s youth or just a fresh image for a party struggling to regain trust ?
शिरोमणि अकाली दल का ‘पंजाब दी वाइब’ अभियान सुखबीर सिंह बादल की सहज और युवा छवि के जरिए नई पीढ़ी से जुड़ने का प्रयास है। लेकिन पंजाब के युवा 22.3% बेरोजगारी दर के साथ नशे, गिरोहों की गतिविधियों और विदेश पलायन जैसी समस्याओं का सामना कर रहे हैं। पार्टी को अपना पारंपरिक जनाधार फिर से मजबूत करना है, जबकि उसे दूसरे पंथक समूहों से भी चुनौती मिल रही है। क्या ‘पंजाब दी वाइब’ युवाओं का भरोसा वापस जीतने की असली योजना है या फिर जनता का विश्वास खो रही पार्टी की सिर्फ एक नई छवि ?
With the 2027 Punjab Assembly elections approaching, Shiromani Akali Dal President Sukhbir Singh Badal faces a tough political road. His party has limited representation in Parliament and the Assembly, while the BJP has recruited leaders linked to the Badal family and the Akali Dal. Once a long-time ally, the BJP is now a party Badal may need to join hands with for a political comeback. But with seat-sharing talks ahead, questions remain over how much bargaining power he still holds. Is Sukhbir Singh Badal fighting to revive the Akali Dal or has he become dependent on the very party that is gaining ground at his expense ? Is Sukhbir Singh Badal running out of allies ?
