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With the 2027 Punjab Assembly elections approaching, the BJP is stepping up its efforts to reach women voters. The party has activated its Mahila Morcha and plans to organise women’s meetings, intellectual gatherings and door-to-door campaigns. Senior women leaders and Union ministers are also expected to join these efforts, with a focus on promoting Central Government welfare schemes. Is the BJP’s sudden focus on women voters about addressing their concerns and building lasting support or is it mainly an election strategy to win over a crucial voter base ?
2027 के पंजाब विधानसभा चुनाव नज़दीक आने के साथ भाजपा महिला मतदाताओं तक अपनी पहुंच बढ़ा रही है। पार्टी ने अपने महिला मोर्चा को सक्रिय कर दिया है और महिलाओं की बैठकें, बुद्धिजीवियों के साथ चर्चा तथा घर-घर जाकर संपर्क अभियान चलाने की योजना बनाई है। वरिष्ठ महिला नेताओं और केंद्रीय मंत्रियों के भी इन कार्यक्रमों में शामिल होने की उम्मीद है। इन अभियानों में केंद्र सरकार की कल्याणकारी योजनाओं को प्रमुखता से रखा जाएगा। क्या महिला मतदाताओं पर भाजपा का यह नया ध्यान उनकी समस्याओं को दूर करने और लंबे समय तक समर्थन बनाने की कोशिश है या यह केवल एक अहम वोट बैंक को अपने पक्ष में करने की चुनावी रणनीति है ?
The BJP often promotes its “double-engine government” model, claiming that having the same party in power at the Centre and in a state speeds up development. But Punjab has its own political identity, strong regional concerns and a history of strained Centre-state relations. Issues such as farmers’ demands, the role of the state in decision-making and the BJP’s limited regional base raise questions about whether this model can gain public trust in Punjab. Can the BJP’s double-engine formula work in Punjab or could its centralised approach become its biggest roadblock ?
