Punjab has more than 20 thousand registered factories where around 8 lakh workers called blue-collar workers are employed, which is less than even 3.3% of the population of Punjab that has regular jobs.
From how they earn and shop to how they invest, travel and connect, Gen Z is bringing a very different mindset to everyday choices. With AI, online shopping and social media increasingly woven into their lives, this generation could reshape India’s consumer economy. But is Gen Z genuinely creating a new way of living, or simply becoming the most digitally influenced generation yet ?
कमाई और खरीदारी से लेकर निवेश, यात्रा और जुड़ने तक, जेन ज़ी रोज़मर्रा के फैसलों में एक बिल्कुल अलग सोच ला रही है। ए.आई., ऑनलाइन शॉपिंग और सोशल मीडिया उनकी ज़िंदगी का अहम हिस्सा बनते जा रहे हैं और यह पीढ़ी भारत की उपभोक्ता अर्थव्यवस्था को नया आकार दे सकती है। लेकिन क्या जेन ज़ी सच में जीने का एक नया तरीका बना रही है या फिर यह अब तक की सबसे अधिक डिजिटल प्रभाव वाली पीढ़ी बन रही है ?
For generations, a good job meant a good salary, stability and career growth. Gen Z seems to be rewriting that formula, asking for flexibility, purpose, mental well-being and boundaries alongside the paycheck. But when work gets tough, is this a healthier approach to ambition or are young workers simply becoming less willing to “hustle” like earlier generations ?
