Why is Punjab opposition leader Partap Singh Bajwa not raising his voice against Chief Minister Bhagwant Mann at the moment, has he taken a vow of silence?
Young Indians are becoming more conscious about health, money and drinking habits, with many choosing fewer drinking occasions. Yet India’s premium alcohol market is growing, with younger consumers showing interest in premium, flavoured and experience-driven products. So is Gen Z actually rejecting alcohol or simply changing the rules of the game ?
युवा भारतीय स्वास्थ्य, खर्च और शराब पीने की आदतों को लेकर अधिक जागरूक हो रहे हैं और कई लोग कम मौकों पर शराब पीना पसंद कर रहे हैं। इसके बावजूद भारत में प्रीमियम शराब का बाजार बढ़ रहा है और युवा उपभोक्ता प्रीमियम, अलग स्वाद और नए अनुभव वाले उत्पादों में रुचि दिखा रहे हैं। तो क्या जेन ज़ी वास्तव में शराब को नकार रही है या बस खेल के नियम बदल रही है ?
Gen Z is entering adulthood at a time when India is changing rapidly. They are questioning old ideas, demanding more freedom and participation, and looking at success differently from previous generations. But beyond the frustration and the pushback, what kind of India does Gen Z actually want to build ?
